Foxtrot x Carla Lalli Music
Collaborated with cookbook author and former Bon Appetit Test Kitchen Director, Carla Lalli Music, for a Thanksgiving feature. Created custom products and gift boxes tied to recipes from her latest cookbooks. Team brought the campaign to life with integrated strategy inclusive of video series for digital, social, email and an in-store holiday event and book signing with Carla in Foxtrot stores in Chicago & DC.
“‘I chose to work with Foxtrot because we are totally aligned in terms of having this desire to bring really excellent, beautiful, special food products into people’s homes so that they are empowered to cook more, to entertain and to share meals with their loved ones,’ Carla said.” - Forbes