Foxtrot - Director of Gifting & Brand Partnerships

Owned high-level business strategy and assortment architecture built on trend insights, historical data and company objectives. Responsible for department budget and owned annual planning processes including forecasting, buying, integrated marketing strategy and product launch and content calendar. Collaborated with creative cross-functional team on seasonal campaigns with compelling storytelling to deliver on business results. Amplified brand voice with new physical and digital concepts to drive customer adoption and retention. Responsible for end-to-end product development and launch process of owned brands segment. Sourced strategic partnerships that pushed boundaries and achieved top-line revenues. Piloted shipping program to propel company to connect with new audiences nationwide. Recruited and managed assistant merchant, fulfillment specialist, and corporate account executive.

• Overhauled gifting category to a multimillion-dollar program. Increased sales 40% CAGR over three years and drove 15% of total revenue.

• Leveraged inbound interest to launch B2B gifting program and built pipeline of corporate accounts that drove 20% of seasonal revenue.

• Managed complex vendor matrix, negotiated contracts for better costing and streamlined ordering, delivery, and warehousing capabilities.

• Launched Foxtrot Merch Collections. Established brand recognition with creative apparel collections and created buzz through curated drops.

• Amplified value proposition and product expertise with creation of private label brands. Owned full lifecycle including sourcing material partners, formula development, branding, packaging and launch content for over twenty distinct products.

• Piloted shipping vertical; managed digital strategy, content calendar and site optimization in partnership with operations and e-commerce.

• Streamlined data sharing with custom-built dashboards to quickly analyze sales performance-to-plan and devise critical reaction strategies.

• Built content with complimentary brands including Dame sexual wellness for Valentine’s Day that doubled its forecasted sales plan.

• Collaborated on custom product assortment with major influencers ie. Wilco and Carla Lalli Music, which garnered attention from Forbes and Rolling Stone.

Trunk Club - Senior Stylist (Account Manager)

Managed strong book of business through proactive outreach, client referrals, and cultivating new business leads. Maintained thorough knowledge of clients to offer unique solutions that met their needs and goals. Analyzed metrics and seasonal trends to influence sales strategy & client appointment planning each month. Led product knowledge sessions with new stylists to support brand sales and promote new partnerships. Participated in performance reviews with Merchandising, Marketing, Tech & Operations each month to improve KPIs.

• Sold over $2M in apparel, shoes & accessories from contemporary and luxury brands including Vince, Chloe, Prada, Gucci & more.

• Recognized for achieving top sales in total company and awarded with President’s Club trip.

• Selected to pilot and provide feedback on new women’s program through Nordstrom acquisition based on experience and performance.

• Completed custom certification to increase specialization and expand offering with one-of-a-kind luxury suiting made from top ateliers.

• Served on Sales Advisory Board, providing critical input to unlock sales potential and deliver greatest possible customer experience.

Abercrombie & Fitch - Associate Merchandise Planner

Devised and implemented assortment financial strategy for core revenue driving product categories. Responsible for driving success of KPIs including sales, gross margin and inventory turnover in line with company financial targets and global trends. Aligned with partners in finance on seasonal open-to-buy and with merchandising and inventory analysts on product assortment and allocation to optimize performance and successfully increase in-store and online profitability.

• Managed strategic planning of $92M category; collaborated with cross-functional partners, including merchants, allocation, design, and sourcing to find opportunities to increase top-line growth.

• Produced various reports using Oracle BI, Microsoft Excel and extensive retail math to monitor sales vs. projections and give key product performance and inventory insights.

• Liaised with allocation to maximize sales based on geography and channel success and partnered on reaction strategies that mitigated risk and drove additional revenue.

• Formulated and presented financial plans for products to senior leaders including the CEO in line with business objectives, new trends, and current sales.