Sourced, designed and developed Made by Definition as a way to revisit self-care in its most pure form. Partnered with manufacturers and formula specialists on ingredients that are clear and transparent with better-for-you components that were biodegradable, non-harmful, and accommodating to all skin types.
Owned and implemented the strategic vision of the brand across all marketing channels including campaign, content, web, email, SMS, retail, and press.
Collaborated with creative partners on name, design and packaging that reflected the minimalist ingredients found inside.
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