Foxtrot Summer Merch

Concepted, sourced and developed a line of uniquely branded apparel and other accessories to complement summer brand campaign. Inspiration pulled from NYC diner menus, bodegas, dive bars and coupon ‘zines to create laid-back, approachable and wearable summer assortment. Collaborated with creative counterpart on all designs and increased engagement by including working phone numbers on product with SMS autoresponders.

Photos by Garrett Sweet